I am frequently tasked to “make things pretty.” Which is a part of good design - but is so much more than that. The function of design is to communicate a message that it is impactful, honest and clear. Good design is aesthetically pleasing and intuitive. Too many bells and whistles can bury the message, but too plain dilutes the message. I stay between these two dynamics - clean, beautiful, useful, and innovative design. I can do that!